National Literacy Trust
Given the sheer quantity of content and the number of members and stakeholder users we decided to build the CMS with Wagtail, and integrate with their existing ThankQ CRM.
Wagtail meant we could give NLT a hugely powerful and truly adaptable CMS - something that could scale with their membership, and business requirements.
We used user preferences to control the site experience and content using a bespoke taxonomy system. This means that content can be filtered according to a range of tags and can be served to members based on a range of metrics and behaviour.
National Literacy Trust staff now have a full user membership system, with tiered permissions around accessing resources, three payment options (including renewals, upgrades and programme purchases) and automated CRM friendly data exports.
Within a month of the new site going live, bounce rates halved, and new membership and membership renewals increased exponentially. The team at NLT now have a powerful and scalable platform to help the organisation with their next six years of growth.
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